NEW ZEALAND: FROM 17 JUNE 2025, BAN ON DISPOSABLE VAPING DEVICES
In New Zealand, attention towards the vaping industry is growing, particularly with regard to protecting young people. Starting June 17, 2025, new rules under the Smokefree Environments and Regulated Products Act 1990 come into force, introducing significant restrictions on the sale and promotion of vaping products. One of the most notable changes is the complete ban on disposable vaping devices. These products—long scrutinized by health authorities for their environmental impact and strong appeal to minors—will no longer be allowed to be sold or distributed in the country. In addition, all previous advertising exemptions granted to specialist vape retailers will be revoked. This means that neither physical stores nor online retailers will be allowed to display product images, send promotional communications to customers, or use social media to share information about product availability. Shop windows will need to be covered, and no visual information may be visible from outside. The goal is clear: to significantly reduce the appeal of vaping products among young people. These new rules build on measures introduced in December 2024, which already increased fines for selling to minors and imposed strict limitations on the proximity of vape retailers to schools and childcare centers. Non-compliance will lead to substantial penalties, ranging from NZD 2,000 for minor offenses to NZD 200,000 for serious violations of advertising regulations relating to vaping or non-combustible tobacco products. It’s important to note that some informational messages will still be permitted, provided they are presented in a neutral, non-promotional manner. For example, in-store communications may state that “completely switching from smoking to vaping reduces health harm.” However, even these messages must follow specific formats and may [...]